MARKETING + ECOMMERCE + CREATIVE

Fractional Full-Service eCommerce Support for Growing Brands

We’re not an agency. We’re a team.

We’re a hands-on team of three senior, fractional leaders who can fully manage and execute your marketing, eCommerce, and creative efforts.

With 20+ years of experience, we’re built to help ambitious brands grow and scale online.

From high-performing Shopify builds to full-funnel acquisition and retention strategies, we deliver results across every stage of digital growth.

We help you reimagine your brand and digital presence through strategic branding and smart, creative marketing execution.

We work alongside you as true thought partners, collaborating to define brand goals (reach, engagement, revenue) and clear KPIs to hold ourselves accountable.

Key Outcomes:

  • Captivating, conversion-driven site design

  • Engaging, on-brand email and social content

  • Long-term customer growth and retention

Thoughtful, strategic, and fully invested in every project. We’re not just support. We’re your marketing department, reimagined.

Who We Are

We’ve spent our entire careers in the eCommerce space working across startups, growth-stage brands, and large-scale companies. Our backgrounds span strategy, marketing, creative, and digital, giving us a holistic understanding of what it takes to build and scale successful brands.

We believe great marketing and creative should do more than just look good. It should tell your story, drive conversion, and deliver exceptional experiences for your customers at every touchpoint.

Why Hiring Us Beats Building an Expensive In-House Team

Building an in-house team with a Director of Marketing, Director of eCommerce, and a Creative Director costs over $450,000 annually—not including overhead, benefits, or hiring time.

With us, you get:

  • A high-touch team of three senior experts

  • 20+ years experience across startups and global brands

  • Deep expertise in Retail, Health & Wellness, and Beauty

  • Full support across Shopify builds, Salesforce, acquisition/retention strategy, and creative execution

  • A flat monthly rate customized to your brand’s scope and needs

All-in. No overhead. No hiring. Just experienced partners embedded in your business—ready to move fast and drive results.

*Most client partnerships start in the $15K–$25K/month range, depending on scope.

Our Services

  • Website + UI/UX

    Create mobile-first, user-centered designs

    Organize intuitive navigation and category hierarchies

    Design and manage Homepage, Product Detail Pages (PDP), and Collection Pages

    Implement conversion-optimized layouts using CRO best practices

    Impact:
    ⬇ Bounce rates
    ⬆ Engagement
    ⬆ Conversion

  • Merchandising

    Conduct full audits and cleanups of product data

    Optimize tagging, metafields, and variant setup

    Organize clear categorization by type, use case, color, and more

    Curate collections and manage sorting logic (manual or automated)

    Impact:
    ⬇ Search friction and customer confusion
    ⬆ Product discoverability
    ⬆ Conversion rates through better navigation
    ⬆ Streamlined inventory management

  • Email Marketing

    Set up email platforms (Klaviyo, Mailchimp, etc.)

    Manage segmentation and list organization

    Develop automated flows: welcome series, cart abandonment, post-purchase

    Plan monthly campaign calendar and track performance

    Impact:
    ⬆ Customer retention and repeat purchases
    ⬆ Engagement through personalized messaging
    ⬆ Increased lifetime value (LTV)
    ⬇ Reduced churn and cart abandonment

  • Organic + Paid Social Media

    Develop and manage content calendars featuring product, lifestyle, and UGC-driven storytelling

    Set up and run Meta and Google ad campaigns focused on retargeting and prospecting

    Continuously review performance, optimize strategy, and plan budgets to maximize ROAS

    Impact:
    ⬆ Brand awareness and audience engagement
    ⬆ Targeted traffic and conversions
    ⬇ Cost per acquisition (CPA)

  • Photo + Creative Production

    Visuals Matter. We Bring the Aesthetic.

    Plan and execute styled shoots (studio & lifestyle)

    Produce engaging video snippets for Instagram Reels and TikTok

    Create branded assets for ongoing site, email, and social content

    Impact:
    ⬆ Visual brand consistency
    ⬆ Audience engagement
    ⬆ Content that drives conversion

  • Partnerships

    Smart Collaborations for Brand Growth

    We identify and pitch aligned brands to create co-marketing campaigns, pop-ups, bundles, giveaways, and shared audience opportunities—amplifying reach and driving new customer acquisition.

    Impact:
    ⬆ Brand visibility
    ⬆ Audience expansion
    ⬆ Collaborative revenue growth

Contact us.

Ready to elevate your brand? Let’s chat.

Use the form below or reach out to Gillian Sporn at gillian.sporn@gmail.com to explore how we can partner for growth.