Art Direction + Design by Carrie Lyman
Fractional & freelance art direction + design for fashion, beauty, luxury & lifestyle brands.
With over a decade of experience as an in-house art director + designer for fashion, beauty, luxury & lifestyle brands in New York City, I now work with small and midsize brands to develop meaningful, results-driven creative on a fractional, retainer or freelance basis.
Services
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Web design is my specialty. Let’s concept, strategize, update, redesign or create from scratch your homepages, landing pages, eCommerce shopping experiences, UI/UX site functionality and more.
I can also help you concept and design your email marketing, digital advertising and social media graphics/posts/ads.
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I can support your brand with general graphic design; lookbooks, catalogs, pitch/presentation decks or other direct mail, brochures or signage design.
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While I am usually fully remote, I can concept, plan, produce and edit photography for your brand. And if needed, I can be on set in NYC to art direct.
“Pretty is easy. I know that beautiful design doesn't matter if it doesn't serve your business needs and goals. I understand merchandising, marketing and making design work for you.”
— Carrie Lyman
If you’d like to talk more about working together, contact me to set up a call.
Need more than just creative?
I’m part of a small team that offers full-service ecommerce support for growing brands. We cover creative, marketing and ecommerce strategy.
