Freelance Design
Art Direction + Design for fashion, beauty, luxury + lifestyle brands.
Services
Web Design
Web design is my specialty. Let’s concept, strategize, update, redesign or create from scratch your homepages, landing pages, eCommerce shopping experiences, UI/UX site functionality and more.
I can also help you concept and design your email marketing, digital advertising and social media graphics/posts/ads.
Graphic Design
I can support your brand with general graphic design; lookbooks, catalogs, pitch/presentation decks or other direct mail, brochures or signage design.
Photo Art Direction
While I am usually fully remote, I can concept, plan, produce and edit photography for your brand. And if needed, I can be on set in NYC to art direct.
PRETTY IS EASY.
“I know that beautiful design doesn't matter if it doesn't serve your business needs and goals. I understand merchandising, marketing and making design work for you.”
~Carrie
Design Process
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We’ll start with a stakeholder kickoff call to align on brand and/or project vision, business goals and direction.
I’ll also gather brand assets and determine what additional content may be needed (copy, images, development limitations/specs, etc.).
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We’ll have our first live presentation.
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Feedback will be collected and I’ll work on refining the design(s).
We’ll have up to two additional revision presentations. This can be live or via email depending on the size of the of the revisions.
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After final approval, I will put together all final assets for your team.
